MixTape is a subscription based business I designed and conceptualized that celebrates the physical archive of music. It creates personal playlists each season based off the users’ tastes, and sends them versions on vinyl records, cassette tapes, and CD’s. 

With this project, package design would change based off the season in order to excite the audience and match with the playlists’ moods. For the company branding I used primary colors and a modern script that feels classic and new at the same time.