Searching for the perfect content niche.

  • Role: Art Direction, Concept + Design
    Associate Creative Director: Brandon Chivers
    Designer: Chris Hicks

  • With Skechers Basketball social being quite young, the brand is constantly trying out new trending + innovative content to build up their feeds and attract new audiences. We’ve experimented to find what content best represents Skechers’ tone + voice with a focus on making the platforms feels distinct.