Some things you can experience only in Utah.
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Role: Art Direction, Concept, Design, Video Editing Assistance
Creative Approval: Stevie Yochum
Copywriter: Ryan Coons
Producer: Kate Adolphson
Videography: Ian Langhuysen + Grant Lemons
Main Editor: Ian Langhuysen -
This concept and art direction is for a social short-form video series for Utah’s government official travel agency, Visit Utah. Inspired by the indie world of film, the art direction pulls heavily from artistic cinematography featuring vibrant color editing, highly stylized scenes, and old Hollywood social designs that will accompany the video assets. This series consists of 5 quirky themes that highlight Utah’s unique charm.
The Process.
This project started in the summer of 2023 and was finished fall of 2024. Let’s rewind and take a look at how it started.
